Think back to when you opened your print shop.
What an exciting time that was!
…And probably a little stressful too, right? The print and design industry is a competitive one, so it could be that you’ve worked very hard to reach a point of where you’re comfortable. However, the one thing you already know is that you don’t want to become complacent.
When you’ve reached this stage, you know it’s time to start optimizing. In today’s post, we’re going to discuss three highly effective tactics that print shop owners and designers can start using right away to optimize their profits—and make their customers just a little bit happier too.
Let’s start with a big one:
#1 – Consider How to Better Serve Your Chosen Niche (Or Start Targeting One)
Most businesses in competitive markets find that they enjoy better performance after “niching down,” or serving a smaller market segment (but doing so well). It’s like specializing—will your print shop offer franchise signs? All-around printing services? Will you offer in-house graphic design services? How about digital printing?
Once you’ve selected your niche, research ways that you can more effectively serve the customers interested in that specific area. For example, if you’re doing digital printing, you might be interested in our next point in particular.
#2 – Start Offering Cost-Effective But Popular Services Like Xerox Adaptive CMYK Plus Technology
Have you heard of Xerox Adaptive CMYK Plus Technology yet? This is a cost-effective but beautiful option to offer your customers—and they’ll be glad when you do, since the unique look designers can get with this technology is becoming more and more popular.
With a Vivid Ink Kit, you’ll be able to go beyond CMYK and use CMYK Plus colors, which include Gold, White, Silver, and Clear. These options truly add a lot of flexibility to your projects—especially when you consider that you can go for a second pass with regular CMYK and combine the two.
Learn more about the Vivid Ink Kit for CMYK Plus Technology here.
#3 – Offer Valued Added Services That Customers Love
Think of a value added service like an upsell—what kinds of items or services can you offer your clients that will enhance their experience or the final product of their latest project with you?
For example, suppose that you regularly finish brochures for your customers. An obvious (but deadly effective) value added service is to furnish your clients with brochure holders. Not only does your client not have to go and find one themselves elsewhere, but they’ll likely thank you for the convenience.
What areas of your business could benefit from a value added service?
Learn More About Taking Your Print Shop to The Next Level at Professional Document Solutions
Ready to step your game up? Our team of trained experts here at Professional Document Solutions is here to help you every step of the way—and with convenient locations throughout Colorado, we’re never more than a stone’s throw away.
If you need to upgrade your equipment, we’ll help you discover the best Xerox machines that offer the capabilities you and your customer base need. For example, if you’re interested in the CMYK Plus technology discussed earlier in this post, you may be interested in the Xerox PrimeLink C9065/C9070 color production printer press.
Please don’t hesitate to contact us with any questions you may have, or if you already know what you need, you may also request a free online quote.
