Businesses in the print industry all know one thing: this is a market segment with rapidly changing technology and customer expectations. Staying ahead of the curve and offering designers and even general customers the latest options for their projects is all part of the game—and Xerox makes it easier than ever to offer your clients something unique and impressive.
Specialty printing is in high demand. Even though designers understand the capabilities of traditional CMYK processes, what if you could offer them something more? A technology that would allow them to express themselves in new and exciting ways? Just a guess, but you’d probably have designers lining up to take advantage of that new technology.
It’s called Xerox Adaptive CMYK Plus Technology, and it’s changing the way specialty print businesses view their high-value print enhancements without requiring new hardware investments. Your existing PrimeLink C9065/C9070 or C60/C70 Xerox machines will be compatible with this new technology. But what it is it, anyway?
Let’s take a look at how the Xerox Adaptive CMYK Plus Technology works:
Xerox Adaptive CMYK Plus Technology: An Adaptive Response to Market Demands
With Xerox Adaptive CMYK Plus Technology, you’ll be empowered with four brand new, ultra high-end CMYK Plus enhancements, including:
- Glimmering Golds,
- Eye-Catching Silvers,
- Versatile White, and
- Clear Accents.
These embellishment opportunities can be added to your existing Xerox machine in under fifteen minutes. You simply remove your regular CMYK toner and replace it with one of the Adaptive CMYK Plus toners, called the Xerox Vivid Toner Kit. You can even run two passes with standard CMYK and then the CMYK Plus toner for some stunning and unique results.
Customers of Premium Specialty Printing Are Willing to Pay More, And Here’s Why
Did you know that regular customers of premium prints are willing to pay as much as 24% to 89% more for prints using technology like the Xerox Adaptive CMYK Plus options, instead of just CMYK only?
When you offer Xerox Adaptive CMYK Plus Technology, you can capture this growing market segment of designers that want to go beyond traditional CMYK prints and explore new, exciting ways to express themselves with print pieces that get noticed. As a provider, you don’t have to give up the benefits of short run digital printing thanks to the adaptable, “swap-and-go” CMYK Plus toner cartridges.
This 2-in-1 capability not only means that you can provide a unique service when needed—and traditional services when it’s not—but also that you’re effectively doubling the versatility of your already existing printer hardware without having to purchase any new equipment. An affordable entry into the profit-boosting world of print enhancements, Xerox Adaptive CMYK Plus Technology enables you to reach a lucrative market with minimal investment.
Learn more about the possibilities with Xerox Adaptive CMYK Plus Technology in our Xerox Vivid Ink Kit brochure.
Learn More About Enhancing The Capabilities of Your Xerox Machine for Expanded Business Opportunities
The Xerox Adaptive CMYK Plus Technology is just one of many ways you can enhance your Xerox machine to reach new markets and expand your business opportunities. To learn more, or if you have any questions, pleas request a free online quote e feel free to reach out to our team of experts at any of our convenient Colorado locations. If you’re looking for a hardware upgrade, you may also request a free online quote.
