If you manage an office, or, as so many small business owners do, at the very least pay for everything that happens in that office, you may have wondered how much of your annual spend goes to print resources like paper and toner alone. For the vast majority of businesses (both large and small), it’s usually more than anyone was expecting once the numbers come out. Print is part of doing business, [...]
If you asked them, most people would tell you that marketers use color in their advertisements to make it more interesting. Perhaps they might say that colors make it easier to “grab” someone’s attention, or as a way to represent your brand. Or, to really simplify things, you could just say that colors are expected. We live in a visual world, so why wouldn’t we use color? These things are all true. [...]
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