Why Color Printing Converts: Neuromarketing, Visual Appeal, and Green Ketchup

If you asked them, most people would tell you that marketers use color in their advertisements to make it more interesting. Perhaps they might say that colors make it easier to “grab” someone’s attention, or as a way to represent your brand. Or, to really simplify things, you could just say that colors are expected. We live in a visual world, so why wouldn’t we use color? These things are all true. [...]