If you manage an office, or, as so many small business owners do, at the very least pay for everything that happens in that office, you may have wondered how much of your annual spend goes to print resources like paper and toner alone. For the vast majority of businesses (both large and small), it’s usually more than anyone was expecting once the numbers come out. Print is part of doing business, [...]
“Does that copy really need to be in color?” Asking these kinds of questions can make a world of difference in annual or even quarterly print resource expenditure. It’s called responsible print behavior: asking budget-conscious questions and taking the appropriate course of action based on the answer. “Does this lengthy document really need to be output single-sided, or would a double-sided print be perfectly fine?” or “Can I review this work-in-progress document [...]
If you’ve been keeping up with the Professional Document Solutions blog, you’ve already learned how emotional responses impact customer loyalty. You’ve also learned about the neuroscience of color, and why it matters so much for both digital and—perhaps especially—print marketing campaigns. No matter how much forethought you put into your color schemes or relationship-building techniques, it’s all for naught if your print quality isn’t up to par. Lower quality prints can appear [...]
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