These Are the Lies You’ve Been Told About Direct Print Mail
Have you ever been told that “traditional” print marketing is ineffective because everyone’s on email and social media these days? There’s no nice way to put this… the person who told you that is wrong. Like, really wrong. There’s a number of lies, untruths, myths, and misconceptions about print direct mail that really cropped up over the past decade or so, and it’s hugely frustrating. Or incredibly profitable, assuming you’re using print [...]
