Variable data printing is a topic you’re starting to hear more and more about these days. Over the years, we’ve discussed it a few times in the past on the Professional Document Solutions blog, but never has it been easier to implement this technology than it is today. If you’re interested in it, you’re spoiled for choice. As a quick reminder, variable data printing is a printing method that allows you to [...]
If you’ve been keeping up with the Professional Document Solutions blog, you’ve already learned how emotional responses impact customer loyalty. You’ve also learned about the neuroscience of color, and why it matters so much for both digital and—perhaps especially—print marketing campaigns. No matter how much forethought you put into your color schemes or relationship-building techniques, it’s all for naught if your print quality isn’t up to par. Lower quality prints can appear [...]
With Christmas right around the corner, businesses of all sizes are gearing up their holiday marketing campaigns. Are you? If you want your print advertising to really pop this year, take a look at our five festive tips for small businesses: #1 – Seasonal Branding Holiday themed branding doesn’t mean you have to redesign your logo or other marketing material from scratch, and it certainly doesn’t require too great of an expense. [...]
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