How to Harness Your Customer’s Emotions to Build Better Relationships & Inspire Loyalty
It wouldn’t be a stretch to say that the goal of almost all businesses is to have as many satisfied customers as possible. But what if there was something more valuable than simple satisfaction? Sounds impossible, right? This Harvard Business Review article presents some interesting data that has lead some analysts to believe that “emotionally connected” customers can be more valuable to a business than a “highly satisfied” customer—in the order of [...]
